Though we have digitally evolved in many marketing techniques OOH advertising has its own space and impact.
With the innovation of digital billboards, outdoor advertising has taken a new turn by the increase in the use of digital billboards by big players in the market.
Airport advertising is an effective channel of outdoor media to capture Luxury audience and business people.
Affluent audience:
80% of the audience at the airport are affluent and enjoy ads at the airport as they consider shopping as part of traveling.
It is a great platform for brands of Luxury products to grab the attention of potential customers.
International reach:
It is the only platform where you can target both professionals and business people from different countries.
International brands can get high brand visibility and reach a captive audience.
Huge dwell time:
The audience at the airport associates a high lifestyle interested in business and product updates receive your brand message with a receptive mindset.
With a long period of time at the airport, it helps brands to engage with the audience with their unique brand story or message which creates a greater impact.
It helps to build brand awareness.
Drive sales:
Airport advertising helps to drive ROI as it reaches an affluent audience who can make a choice of a decision of purchase.
It helps to increase sales of brands as frequent flyers shop for food/beverages, travel accessories, and technology products by seeing ads at the airport.
