- Though we have digitally evolved in many marketing techniques OOH advertising has its own space and impact.
- With the innovation of digital billboards, outdoor advertising has taken a new turn by the increase in the use of digital billboards by big players in the market.
- Airport advertising is an effective channel of outdoor media to capture Luxury audience and business people.
- 80% of the audience at the airport are affluent and enjoy ads at the airport as they consider shopping as part of traveling.
- It is a great platform for brands of Luxury products to grab the attention of potential customers.
- It is the only platform where you can target both professionals and business people from different countries.
- International brands can get high brand visibility and reach a captive audience.
Huge dwell time:
- The audience at the airport associates a high lifestyle interested in business and product updates receive your brand message with a receptive mindset.
- With a long period of time at the airport, it helps brands to engage with the audience with their unique brand story or message which creates a greater impact.
- It helps to build brand awareness.
- Airport advertising helps to drive ROI as it reaches an affluent audience who can make a choice of a decision of purchase.
- It helps to increase sales of brands as frequent flyers shop for food/beverages, travel accessories, and technology products by seeing ads at the airport.