EFFECT OF COVID-19 ON ADVERTISING INDUSTRY

What is Coronavirus?

• Coronaviruses are a family of viruses that cause respiratory illness in humans from the common cold to deadly infectious diseases like Middle east respiratory syndrome (MERS), Severe acute respiratory syndrome (SARS) and now COVID-19.

What is COVID-19?

• COVID-19 is an infectious disease discovered in Wuhan, China in December 2019.No medicine has been invented to treat this disease, clinical trials still going on.

Symptoms of COVID-19

• The most common symptoms seen in COVID-19 effected person are fever, tiredness and dry cough. And some patients may expect nasal congestion, runny nose, sore throat, and diarrhea.

• At the beginning stage, they are mild and become worse day by day where you need medical assistance.

• Most of the people will recover without needing any special treatment and out of 6 people 1 effected with COVID-19 will be seriously ill.

• People with old age and having medical issues like heart problems, diabetes, and high blood pressure are more likely to develop severe illness.

How it spreads

• It will spread when a person with COVID-19 sneezes or coughs and droplets inhaled by a healthy person or come into contact with droplets on the surface.

How to prevent spreading of COVID19

• Stay a minimum of 3 feet away from the people when they are sneezing or coughing.

• Wash your hands regularly with sanitizer or soap and avoid touching your mouth and nose.

• Isolate yourself when you feel sick and seek immediate medical attention if feel the symptoms.

• Make sure that people around maintain respiratory hygiene like wearing masks and sneezing below the elbow.

How pandemic COVID-19 affected Advertising industry

• As of today, many countries still remain lockdown and it will continue 2 to 3 weeks.

• It affected many industries very badly. Construction, Chemical industry, and tourism are the worst affected.

• Some industries in demand are Health care, News and Media and online streaming services.

• According to some reports, Indian advertising may suffer more than 4500 corers loss for the next two to three months if lockdown continues.

• Ad spends on tourism, consumer durables, consumer goods, food, beverages which may be more than 2000 crore are at risk.

• As summer launch product campaigns of food and beverages were kept hold and postponed up to the return of normal position.

• And due to the postponing of IPL (Indian Primer League), 2500 corer on ad spend campaigns are kept hold.

• Retail and Restaurant businesses are badly effected and services like food delivery and Cab are facing more problems due to COVID-19.

• The economy getting worse and most of the clients have pulled by product launch events and postponed the ad spend for two to three months.

• As from the above reports we may have a slight negative impact due to COVID-19. But there will be a greater hike once the situation gets to normal.

“Success is how high you bounce when you hit bottom.” – General George Patton.

Outdoor Advertising Over Digital Advertising

• Whatever companies do to improve their business, advertising is the most important part of business strategy to grow in the market.

• It is impossible to occupy space in the competitive market without advertising your product or business.

• Advertising continues to grow from offline to online advertising with different business strategies.

• Newspaper ads and television ads were the most commonly used mediums after billboard advertising.

• With the launch of high-speed internet and an increase in mobile usage new advertising strategy which is digital advertising came into play.

• Many social sites like Facebook, Instagram, and Linked has become a platform for commerce dealings.

what is Outdoor advertising?

• Promoting your business on Out of home mediums like billboards, Transit media, and Signboards, etc to reach your audience is known as outdoor advertising.

• With innovative steps like digital billboards and Mobile media advertising Outdoor advertising has increased to the next level.

What is Digital Advertising?

• Promoting your business on the internet with different platforms like Search engine, Social media, E-mail marketing to reach your audience is known as digital advertising.

• In India, there is an exponential increase in spending amount on digital marketing with new digital trends .

Why you have to choose outdoor advertising over digital advertising?

For any successful ad campaign whether it is traditional or digital advertising we have to consider some key performance indicators like Reach, Engagement and ROI.

Reach:

• We can’t deny that online marketing has evolved into many forms but outdoor advertising never stopped by the companies due to its confirm reach into the audience.

• They can’t be skipped by a click, due to their huge size you can’t avoid looking at billboards or hoardings displayed by an ad.

• With their attractive designs, they leave a long-lasting impression even at a glance.

Engagement:

• For online advertising Ad-blocking software has become a hurdle for displaying an ad. When a user installs it on a web browser it will block all the ads from the site.

• According to a study, 60% of PC users use ad blockers.

• More people spend their time out of the home where you can display your ads with a unique strategy and placing your ad at targeted locations your brands can have high engagement.

ROI:

• When a customer sees a billboard ad of shoes near the mall, he will directly visit the store to purchase so there is a high response of action.

• Adblocker for online advertisers creating much impact on their ad spends on social media, PPC campaigns by reaching their audience.

• Though the amount spent on outdoor advertising is a little high it gives you confirm reach, engagement, and ROI.

Conclusion:

To improve your business always plan a strategy to target audience both traditional and online to reach your business goals.

For more information on Outdoor advertising and for assistance please reach our team.

Why you should Advertise on Hoardings

• In India, most of the people spend time out of the home on traveling from one place to other, on way to work, visit amusement places. Outdoor advertising is the only way to connect with those audiences.
• Hoarding advertising is the best form of outdoor advertising to connect with those mobile audiences with your brand ads.
• It is an effective way to generate brand awareness for your brands in a short period of time.

Ad can’t avoid:

• Hoardings are of different sizes and shapes typically 14 by 11 feet and 15 by 48 feet depending upon the brand’s requirement.
• Your ad placed on those huge hoardings for 24hrs a day and whole week generates a huge amount of reach as an audience can’t ignore looking at.
• It will cause more engagement if your brand message is creatively unique with an attractive design.
• Hoarding advertisements with a favorable message to a customer can generate leads to your business.

New strategy:

• Now digital billboards or hoarding is a new and innovative strategy to attract more attention of the audience which can create a better impression of your brands.
• You can convey more stories of your brand on a single board as an attractive carousel which has a greater impact even from long distances.

Target audience:

• With strategically placed hoardings by evaluating customer behavior you can drive potential customers to your business. 
• Hoarding advertising near shopping malls, restaurants with customer needy content can lead to immediate sales.

Cost-effective:

• Compared to other ooh media hoarding advertising is a cost-effective solution for advertising your brands.
• They can be acquired for targeted location and for some time period depends upon campaign reduces extra media expenses.
• Your brand can receive more impressions compared to other media formats in a low amount spend

Conclusion:

• From the reference of the above metrics, we can say that outdoor advertising not only grabs the attention of the audience but it can convert them to potential customers.
• For successful ooh campaigns for your product or services please give us a call our team is glad to assist you.

Key Benefits Of Outdoor Advertising

• If you are planning to launch a product or start a business it is essential to get notified in the market.

• Here where advertising comes into play for every business to get potential customers to your business or product.

• Outdoor advertising is a great strategy of conveying a short message of your brand by displaying different ooh resources.

Create brand awareness

• Outdoor advertising is a very effective medium to reach your actual customers from every corner of the city.

• They can’t be avoided like web content which can be scrolled, tv which can be switchable, the paper which can be turned to next, they stand firm in front of the viewer.

• As outdoor media placed in strategic locations to get the high impression it creates brand awareness and helps to recall your brand’s message.

Targeted audience

• People taste, style of living and priorities varies from place to place

• We can target a large crowd with unique and attractive designs that connects their preferences by placing your ad at the correct place.

Cost-effective

• If your target is to reach a broad range of audiences in a limited span and budget outdoor advertising is a perfect choice.

• Impression can be calculated based on Cost per Milli. Your business can get high impressions at cost-effective by the perfect ooh campaign.

Boost your sales

• It is an effective medium to boost your brand sales or business by converting audience to customer.

• For example, when you visit Mall to buy apparel, an attractive ad on ooh medium can lead you to that particular brand store and there is a chance of a conversion.
• You can increase your sales through absolute advertising.

Flexibility

• Outdoor advertising is not limited to a single source it has versatile sources like Hoarding advertising, Signboard advertising, Airport advertising, and Transit advertising, etc.

• You can opt for any of them by considering your business requirements, customer analysis, and location.

For more information on Outdoor advertising and assistance for business please contact us.

Scope of Outdoor Advertising

FACTS:

• In the World of digital- comments, shares, likes and Outdoor Media can’t be Extinct, Skippable they are essential for branding in day to day life.
• Outdoor advertising media has projected more than 34 billion rupees which were 6.25% of growth compared to the year 2018.
• And it is estimated to reach 44 billion rupees by the year 2022.

Exposure:

• In this competitive and fast-growing world, people are spending much time out of home engaging in their activities.
• Outdoor advertising at the place of work, live, travel, shop always gets emerging exposure.
• It creates a great impact on the audience every time they interact.

Creative and Connected:

• OOH advertising conveys a powerful story line of your brand with unique designs and innovative concepts to grab the attention of the viewer.

• Yes, they are interactive and convey the right message, at the right place, at the right time to the audiences.

• Outdoor media has already proven as an effective medium of advertising since the past decades connecting all types of audience targeting demographics.

• It plays a vital role in creating a brand awareness integrating with technology. Like QR Code, Coupon Codes, Offer validity, etc…

• It leads a customer to buy your product with effective communication by advertising.

Outdoor advertising → Create an impact → Brand awareness→ chance of a conversion.

ROI:

• One time investment for years placed in a targeted spaces to get maximum visiblity to the brands.

• Confirm ROI  with customer-focused and result driven.

• Launch your product and create brand awareness at cost-effective by outdoor advertising.

For any quires on Outdoor advertising please contact us.Our skilled team is ready to assist you.